On-Site SEO (Search Engine Optimization):
“The difference between on-site and off-site SEO.“Hi everyone welcome to emutech2000. And today I’m going to talk about the difference between on-site and off-site SEO. First come to talk about on-site SEO / on-page SEO. Now you may have a very aesthetically pleasing site with lots of bells and whistles a really cool background. But you need to think about your site how a search engine crawlers or spider would look at meaning you need to think about the code. Now when a crawler comes to your site they don’t see all the images they see the filenames for the images. And they don’t see your background color they see the hex code, code for your color. So you need to think about it in the terms of the code.
And how that looks and how it’s optimized for search engine some really important factors when looking at your code in your on site optimization. Are things like your domain name your title tag your meta description and your header tags also your rich media files like your images or your videos. That you have on your site the alt tags that are for these rich media files. You want to have those be optimized with some keywords we also have your anchor text both internal and external and then Page Speed is coming more and more important for on-site SEO. so you want to cache your page and make sure all your files are compressed.
Off-Site SEO (Search Engine Optimization):
Now you want to move on to off-site SEO. Now off-site SEO is how other people other websites regard your site on the Internet. Basically anytime somebody talks about your site links to your site or references your site. It’s like a point or a tally for your page. Anyone gives many of these tallies as possible. So you can move up as high as you can in the search engine results page.
Some important factors of off-site SEO
Some important factors of off-site SEO are things like. Links to your site. Press releases if you choose to do a press release and it gets picked up by some other news entities. It’s a great way to get your name out there and also probably some links back to your site.
We also worry about guest blog posts. So then you can establish yourself as an expert in your field. And hopefully get a link back in that guest blog posts. Facebook mentions and tweets as well other social media entities are really important to increase engagement to your site things like tweets pins digs and Reddit. All these social media signals express engagement for your site and engagement is a really important factor in off-site optimization.